Volumental is the global leader in 3D foot scanning combined with AI-based footwear recommendations. Anna Ultvedt Malkan, Volumental’s VP Sales, has been both a key driver and observer in the industry’s expansion over the past several years. Starting off, we’ll discuss how applying 3D foot scanning to retail can help footwear brands develop new products, more efficiently plan inventory and provide personalized shoe recommendations to customers. We’ll dive into deeper learnings based on creating customized products with Bauer, Ecco and other Volumental customers. Finally, we’ll look at what the transformation of retail and development of new manufacturing technologies means for the future of footwear discovery and fitting.