Anna Ultvedt Malkan


Anna Ultvedt Malkan, Volumental’s VP Sales, is passionate about transforming the footwear industry through technology. Volumental is the global leader in 3D foot scanning combined with AI-based footwear recommendations, helping its customers provide the perfect fit for footwear consumers everywhere. With customers ranging from global athletic brands to fashion retailers, Volumental is present in over 35 countries today. The five-year-old startup is based in Stockholm, Sweden.

As one of Volumental’s first employees, Anna has been the driving force behind several of Volumental’s key partnerships with brands such as Fleet Feet Sports, New Balance, Bauer Hockey and Road Runner Sports. With Bauer Hockey, Volumental has developed tools to transform foot scans into custom hockey skates. Fleet Feet Sports’ successful “fit id” marketing campaign, with the Volumental scanner at its core, has helped accelerate a new phase of growth in its franchises across the US.
Anna holds an MSc in General Management from Stockholm School of Economics and a BA in Art History from Columbia University.