Mika Uehara

Mika is the Director of Programs & Marketing at Macy’s Fashion Incubator San Francisco (FiSF). Mika leads programs, marketing, and partnerships with a focus on making innovative technologies more accessible to the fashion industry. Mika is a 2018 Oculus Launch Pad Fellow and has developed VR prototypes as part of Upload VR. She is group moderator for AR/VR Women.

Prior to serving as the Programs and Marketing Director of FiSF, Mika spent 10 years working with Fortune 500 companies and early stage startups seeking to integrate emerging technologies into fashion and retail. She led marketing and strategic partnerships for startups focusing on commerce-driven technologies and with global brands & retailers, including Gap, Old Navy, and Sony Electronics. Mika also co-founded SF FASHTECH, the first innovation platform dedicated to increasing visibility and investment in fashion technology, and has been featured in Electric Runway, RetailWire, San Francisco Chronicle, WIRED, and other publications.