Leveraging 3D, VR and AR to Promote Your Product and Brand Online


3D has been around for years, and is now an important part of any design and manufacturing process. But until recently, the use of 3D was limited to professionals and internal workflows. With the arrival of new technical standards like WebGL, and the expansion of the VR and AR ecosystems, there is a major shift happening, allowing footwear brands to leverage 3D for marketing and consumer facing applications. This talk will go over the evolution of the ecosystem, what’s possible today, and share a few examples.